Saturday, November 17, 2012

The Glamour Factor

I chose Bette because well,  you can see why!


Every women dreams of owning a boutique! fashion, jewelry and handbags or are you the artsy type? Maybe you like to decorate. Can you visualize how it would look, feel and even smell?

Do you dream of greeting people, hosting trunk shows, fashion shows and wrapping packages with lovely ribbon and tissue paper? Making people happy?

It's all very glamorous but before you get there here's a just few things you'll need before you buy one piece of inventory:

Tax ID #                                              
Content and Liability Insurance          
Buildout                                                
Fixtures and Displays                          
Signage                                                
Logo design                                          
Point of Sale computer system                                        
Price tags
Printer/copier                                                    
Phone system                                        
Business Cards
Office Supplies                                                                              
Telephone/cable/internet service
Website/Facebook and other social media
Clothing steamer
Jewelry displays
Rent/security deposit
Utilities
Advertising

Now you can buy some inventory. Get your credit card ready, gone are the days of terms.

The risk is all on you, up front!

The good news is for bath and body, jewelry and decor it's in stock most of the time and it ships quickly. For apparel and furniture you might have to wait for production depending on when you place your orders.

You're almost there!

Open your doors and they'll come. Wishful thinking!

Two of the most important objectives:
How will you get them there?
How will you get them to buy?

I knew that having a boutique alone was very risky in the current economy.
I thought that the events would bring them there and the merchandise would
get them to buy. This would make up for slow everyday traffic.

I thought I had it covered. The concept was a pretty boutique filled with things for any girl in your life. Moms would drop off their girls for classes and parties and fall in love with something in the store. One would help the other. The fact is that most of the time Moms walked in and walked out without even looking at the merchandise! Out of over 70 events only a few resulted in sales.

The concept did not work!


Next: Welcome to the Neighborhood!

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